Few weeks ago we share the quote “Content is King, “ which means that in order to capture the attention of potential customers and stand out in your industry you must create content that is of high quality, strong, compelling, SEO-friendly, and most of all helpful to your target audience.
To be a successful business owner you must hire people who possess the skills and abilities to write content that will add credibility and value to your business.
Great content writers can attest to the struggles of keeping up with the demands of producing fresh, creative, well researched, and effective content due to the high demands of consumers and social media networking sites.
The process is also time consuming since content writing must be educational, informative, entertaining, engaging and most of all highly beneficial to your audience.
Operating a business in the digital environment requires a great deal of writing which includes, blogs, websites, newsletters, copywriting, landing pages, white papers, social media posts and much more. Therefore, hiring an experienced and highly creative fulltime or freelance writer is a very smart idea.
The process of hiring a freelance writer can be very daunting especially because you want to interact with someone who understands your brand, mission, audience, and most importantly the messaging you want to convey to potential customers.
Once you conduct the proper research, there are myriad of trustworthy, enthusiastic, creative, intelligent, savvy, original, and reliable content writers who are also experienced in editing, key word research, search engine optimization (SEO) and lead generation that are important to ensure that your reach is consistently expanded.
It is very vital to understand the time, essential skillsets and expertise that are required to consistently produce high-quality content. Hiring an experienced writer will relieve you of that burden and allow you to spend an additional 15-20 hours per week focusing on the management of your core business.
- Research – Content writing is a growing field due to the continuous evolution and high demands of social networking sites and the digital media landscape as a whole. If you are interested in outsourcing your content writing there are thousands of freelance writers that are available. You can start by researching sites such as: Upwork, Hubstaff Talent, Freelancer and Blogging Pro among countless others. You can also visit job boards such as Linked In, Indeed or do simple key word search on Google, join writing groups on Facebook or other social media, or simply get referrals from friends or someone in your industry.
- Review Experience– Experience is very critical to performing job functions and it is no less with content writing. Like any other business there are a lot of weak writers around- poor communication and grammar skills, unreliable and very tardy when it comes to meeting deadlines. It is very important to review testimonials and look at previous works of applicants in order to ensure that you choose the best writer to perform this very important task, taking your audience into consideration and the type of information that will be helpful to them.
- Cost- High quality writing is paramount to attract leads and turn them into loyal customers and therefore should not be compromised. Research the cost and budget to pay for phenomenal writing. Compensate your writers for their expertise in producing fresh and relevant content that is engaging and consistently meet deadlines, the demands of social media networks and your consumers.
Creating the right messaging is a powerful tool to convey the qualities of your brand, product and service, and influence how people think about your business. These attributes can be very difficult to put into words, so do your research, plan your budget and hire experienced content writers who employ a combination of structure and flow, strategy and creativity that will propel your business in the spotlight.
Pay to get it right, it will be worth it!
Next week we will look at the skillsets of a great content writer.
For more information on how to grow your small business on social media please leave comments below.
Caren Waugh is the CEO of CW Media Consultants, a proven communications and social media strategist, blogger, and print media contributor who helps small businesses to create brand awareness, strengthen customer relations, and shape their online marketing endeavors with winning social media strategies.