Many businesses look forward to the commercialization of holiday seasons such as Thanksgiving and Christmas to maximize their earning potential on the products and services they offer consumers.
If you are contemplating how to increase your profit margin during the Christmas holidays, here are four important tips that you can use to strengthen your social media marketing strategy.
Christmas is traditionally the most festive time of year in most cultures. This is the season that consumers go the extra mile to purchase gifts for family and friends, household items, apparel, and a wide variety of products and services as part of their Christmas celebrations.
Most social media platforms provide features such as Facebook Live and Instagram Live where businesses can host promotions in real time, interact with audience members by offering discounts on selected products and services and host giveaway contests.
Consumers are always excited to do business with companies that offer big savings through these types of promotions as they can stretch their budget and get well needed items on their Christmas list for free or at a discounted cost. This marketing strategy, if executed well can extend beyond the yuletide season and convert Christmas shoppers into regular customers and also increase brand awareness.
Since Christmas is the most popular commercialized holiday season, offering tips and advice about your products and services will increase your customer base and improve your sales performance.
Consumers will also find your brand more authentic and trustworthy. Hence, making purchase decisions will become easier as people are often skeptical now more than ever about the myriads of products and services that are being marketed on social media.
Businesses should continue to offer tips and advice as part of their social media marketing plan throughout the year as it is a great way to help build lasting relationships with customers.
Social media thrives on video content based on algorithms and audience demands. It is reported that 87% of video marketers agreed that video content increases their return on investment (ROI).
Utilizing videos with catchy phrases, jingles and attractive images that express the spirit of Christmas will capture consumer’s attention and go viral within seconds.
Based on your brand, creating Christmas videos is not only a great way to get your messaging across, they will also evoke happiness, warmth and a sense of nostalgia and togetherness which is what Christmas is all about.
Consumers are then inspired to spread good cheer by purchasing gifts for family and friends which is a rich tradition in most cultures.
This strategy will undoubtedly increase brand awareness and yield significant RIO that images or text on their own cannot do.
Influencers generally have large numbers of loyal and dedicated followers on social media that they enjoy exciting and meaningful engagement with.
Therefore, brands that they endorse usually receive amazing results. Research shows that 60% of consumers make their purchase decisions due to recommendations made by influencers on social media.
Influencers are not just individuals who post on social media, they are original content creators such as bloggers, celebrities, media personalities and journalists. Therefore, businesses that include influencer marketing in their social media strategy this Christmas will definitely increase brand awareness and increase sales exponentially.
Tweaking your social media marketing strategy for significant holidays such as Christmas is a plan that every digital marketing business should create.
This strategy will not only yield a positive RIO, it’s a great way to promote new products and services, provide meaningful advice and tips to increase brand awareness and turn your social media audience into loyal customers.
Remember, in order to grow a sustainable business and stand out in the competition greatly depends on your social media marketing strategy effectiveness.
For more information on how to grow your small business on social media please leave comments below.
Caren Waugh is the CEO of CW Media Consultants, a proven communications and social media strategist, blogger, and print media contributor who helps small businesses to create brand awareness, strengthen customer relations, and shape their online marketing endeavors with winning social media strategies.
